The state of the music business in 2011 will be great for the DIY music maker who knows how to use the internet. Simple as that.
John Jurgensen from OK Go has sold 600,000 records with some crazy music videos and weird music marketing tactics.
But remember they would be nothing without great music.
My rock band has leapt across treadmills, camouflaged ourselves in wallpaper, performed with the Notre Dame marching band, danced with a dozen trained dogs, made an animation with 2,300 pieces of toast, crammed a day-long continuous shot into 4½ minutes and built the first ever Rube Goldberg machine—at least that we know of—to operate in time to music. We are known for our music videos, which we make with the same passion and perseverance we do our songs. Our videos have combined views in excess of 120 million on YouTube alone, with countless millions more from television and repostings all over the Internet.
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Tags: Music Business, New Music Economy
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