Hi Everyone,
Today I would like to talk to you about a system for selling your music, that will bring you more record sales and put more people on your mailing list than anything else.
Ever since we started testing this model the results have been very positive, and to be honest I wish we used it before now.
The basic idea is that you get people to promote your digital music for you, and you let them keep all the money!
Using this method you can see how easy it will be to get people to promote and support your work, because you are giving them a massive reason to do so.
So I know what you’re thinking…
“Hey Chris, you stupid stupid!!!
How the hell am I going to pay my bills and tell my boss he can “stick his job” if I give all my record sales away?”
…that’s a good question and the basic answer is YOUR BACKEND.
Marketing Your Backend
No I’m not changing this blog to a porno site where I talk about booty all the time 
Online your “Backend” means something completely different.
In simple terms it’s your email follow up sequence and your up-sell offers like package music deals, fan clubs and gigs.
So you give away all the money on the Frontend and make money on the Backend.
Got it?
The Godfather Method
Make your music promotion partners an offer they can’t refuse…100% instant commission straight into their Paypal account as soon as they successfully promote your work.
The psychology of this is great, and will create a massive army of supporters all working to sell your music.
If you use this tactic in the right way there is no need to focus on any other music marketing methods because your friends, family and more traditional marketing channels like music blogs and magazines will do all the work for you.
Let’s look at an example of this in action…
How Can You Set This Up?
The shopping cart we are going to use for this process is called Rapid Action Profits which will let you pay your promotion partners in the way we have talked about above.
Another benefit of this system is that it uses Paypal which your fans will have probably used for online shopping before. This means they will place more trust in your checkout process and that can sometimes be the difference between selling an album and not.
Rapid Action is great and if you use it in the right way it can become an amazing fan generation machine for you.
Plus it’s cheap (for what it is) at $197.
Tools Of The Trade
To make things easier for your promotion partners, and make it more likely that they will push your stuff (as if 100% commission was not enough) you also want to consider creating a set of tools that they can copy and paste to use in just a few seconds.
Here are a few ideas….
- Pre-written blog templates
- Banners
- Email messages
- Pre-written Tweets and Facebook updates
- Promo videos
- Free tracks
- A list of keywords that you fans use in Google
- Website landing pages
The more options you can provide the more success you will have.
Final Thoughts
I hope you can see how cool this process is, and how valuable it can be to work on your next album while other people do all your music promotion for you!
If you have any problems with the technical side of things, or need promotion tools created let me know.
Talk soon,
- Chris
Watch the video podcast version below…
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