Michael’s blog is one of my favourite places to find up to date music marketing information, that is totally practical and easily actionable.
He has a wealth of experience in the music business, and has been right on the front line helping superband KISS with their massively successful website..
You should also check out his new podcast with Brian Thompson of Thorny Bleeder Records, as first impressions suggest that it is going to become a rock solid ideas factory for musicians.
Michael Brandvold + Brian Thompson = Musical Awesomeness!
Enjoy,
- Chris
Quick Fire Questions
Favourite Music Career Book or Course? I actually really like reading autobiographies, I always learn something about how someone else did it, their ups and downs. Nothing beats real world lessons. Find a book about someone elses life and read it. No course can beat sitting down and talking to someone about their success and failures. Network, find sommeone and ask questiions.
Best Music Marketing Tool? Music. By that I mean the best tool for marketing is the music itself. The song is what will get fans talking and sharing. If you don’t have a great song, nothing else matters.
Biggest Inspiration? KISS, their marketing has influenced so much of what I do.
Favourite Website? Facebook
Main Interview
How I Started and What I’m Doing At The Moment…
My first real effort in the music biz was music director at college radio. That was the step that lead to everything else… management, record label, music magazine, music merchandising, websites, fan clubs, ticketing, and consulting.
My Biggest Achievement in Music and How It Happened…
Building, launching and maintaining the official KISS website Kissonline.com. From zero users to 500,000 a month in three years.
The Most Effective Way I Have Found To Increase Your Fan Base…
Get the fans involved with whatever you are doing, and talk to them.
You Will Become Successful Sooner If…
You are involved in your online efforts and talk to the fans.
You Should Not Be Focusing On…
Finding the magic tool that will get you 10,000 fans overnight. It does not exist.
Final Thoughts…
One things has not changed in the music business, the fan’s desire to connect with their favorite artist. It is easier than ever to connect with fans today… do it!
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