Online Music Marketing Strategies with IndependentMusicAdvice.com

Posted In Music Career Interviews | 6 comments

Hey Guys, I got the chance to chat with a super-smart music marketer the other day, who puts together all the content for the Independent Music Advice blog.

Shaun’s marketing philosophy is right up my street, and it was a lot of fun to finally get on the phone with him and throw out some practical advice for anyone trying to master these Interwebs for musical world domination ;-)

You can hear the whole call below…

Some of what we cover in the interview…

  • Why talent is the most important thing in music marketing and practical steps for how you can keep making progress and improving.
  • Find out how you can learn from other successful musicians by modeling what they do and reworking it for your own fan base.
  • Where you can find influencers who can connect with thousands of potential fans and help you fast-track your music career.
  • Ideas for what you can offer fans in exchange for their email address, and why you should protect your freebie to keep it special and unique.
  • A simple trick to learn music production from Dr Dre…well sort of!
  • Plus information about working smarter rather than harder when trying to build an audience.

Websites and tools mentioned in this interview…

  • Independent Music Advice – some amazing free music marketing training.
  • IMA Business Academy - learn more about Shaun’s premium training option, with step by step weekly advice to help move your career forward.
  • Dub Turbo – cheap software for making demos that comes with a bunch of step by step tutorial videos. Great if you’re just starting out with recording.

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Leave A Reply (6 comments So Far)

  • http://www.facebook.com/jonprophet Jon Hamlin

    Hey Chris, nice job as usual. It would be great to see and hear more about how you yourself are including these techniques into your own approach to marketing your music specifically. And what is specifically working for YOU!
    But love what your throwing down regardless man. Keep it up. 
    Cheers
    JonProphetMusic.com
    PS what was the 1st site he mentioned? zen something or other?

  • Dale Morgam

    zendocs…bots…..box.me?               great stuff     -dale-

  • http://www.promoteyourmusic.net Contact

    Hey Dale my man, the website it http://zenduck.me/

    Look pretty cool, I just put it into Google reader.

  • http://www.imamusicbusinessacademy.com Shaun Letang

    I also had someone asking me about the name of the artist I mentioned who you should check out. His name is Ed Sheeran ( http://edsheeran.com ). Check out what he’s doing with his site / how he’s communicating with fans / how he runs his mailing list. He’s a good case study.

  • http://www.promoteyourmusic.net Chris Rockett

    Thanks for posting the link and keep an eye on this. We should do it again soon.

    - Chris

  • http://www.promoteyourmusic.net Chris Rockett

    Once I get the Music Marketing Challenge done I’m planning to start from scratch with a brand new music project and show you behind the scenes of everything I do to start building a fan base.

    Should be fun! Stay tuned…

    - Chris