How many books do you have on your “to read” list?
If you are anything like me it will be a LOT!
It seems that each and every day I hear about some amazing marketing manual that will change the way we think about the music industry. But combined with so many blogs, Twitter feeds, YouTube videos, Facebook pages and emails to consume, there is just not enough hours in the day.
So I Have a Couple of Solutions for You
The first way around this problem is audio books….
I personally start each day off with a run, so I download book recommendations and listen while I work off the double cheese burgers. The trick is to set your smart phone to read you the book at double speed so you race through the information in a short amount of time. You can then take shorts notes with action points.
But even this takes a few days, and you have to spend loads of beer money to download them.
What a BUMMER!
Then I Found Cliff Notes
This is magic! Anytime that you hear about a great book jump on Google and search it like this:
or like this…
Cliff notes are basically a summary of the most important points in a book presented in an easy to read format, that you can go through in just a few minutes.
Warning! Not every book the world has a cliff notes version, but I have found that many of the best marketing books have this kind of summary for you to go through.
A lot of people will say that you get more from reading the whole book which is true, but reading the most important points from 3 books a day is a better use of time in my opinion.
Below you will find some of my favorite marketing books so you can try this out, notice that none of them are about the music industry…
1. The Four Hour Work Week by Timothy Ferris
2. Rich Dad, Poor Dad by Robert Kiyosaki
3. Influence: The Psychology of Persuasion by Robert Cialdini
I hope you can see how powerful this is, and that it gives you back a lot of your work time so that you can take even more real action each day.
It would be cool if you could leave any of your favourite books below with a link to the cliff notes version.
Talk soon,
- Chris
P.S: To save even more time and have all your favorite blogs delivered by RSS feed watch the video on this page.
Watch the video podcast version below…
Tags: Music Career, Music Career books
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