A Whole Big Bunch of Music Marketing Gold from Bob Lefsetz

Posted In music marketing | 3 comments

If you have not subscribed to Bob Lefsetz music analysis blog yet you need to head over there right now and start taking advantage of his big music industry brain.

This recent post will guide you through the absolutely essential steps for building a raving fan base.

Bob says, “ It’s like starting all over.  All the old media you employed to get the word out is diminished or irrelevant.  Chances are your audience doesn’t listen to the radio, or if it does, they don’t listen to the stations that might air your music.  Oldsters listen to NPR.  A segment there helps, but it doesn’t define.  It’s best for brand new acts, not old farts.  Late night TV is meaningless.  If you’re friends with Dave, do it, but don’t expect a sales bump.  Sunday morning TV is better, as are “Today” and the other morning shows, but don’t go on and do happy talk, if you can’t say something worthy of restatement/link, you probably shouldn’t invest your time.  And I’m not saying to whore yourself out, to make stuff up or reveal personal items you don’t want to, it’s just that TV is a mass medium.  And you’re niche.  EVERYBODY’S NICHE!”

Enjoy,

- Chris

P.S Thanks to Ian from Make It In Music for putting me onto this.

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Leave A Reply (3 comments So Far)

  • Chris Bauer

    Keep the great advice comin Chris!!

    Since reading your blog, I’ve seen my online “buzz” increase. I’ve created and linked my Facebook music page to my ReverbNation page. Twitter has become a constant for me now. My website is now peppered with widgets and gadgets. I see my youtube channel is a significant way of sharing what I love to do….make music. I’ve also started a blog.

    This advice from Bob is priceless…as is the rest of his page.

  • http://www.promoteyourmusic.net Chris Rockett

    Chris thanks for your lovely comment I’m very glad if my site has helped you even a little bit.

    Great to hear that you’ve started blogging, email me if you want to have a chat and go through anything.

  • Jeremy Gilbert

    Social Media Marketing is not a strategy for direct profit for
    musicians, it’s an extension of fan management. The aim of social media
    is to build authentic interactions with engaged social media users who
    can then promote you through powerful, authoritative viral word of
    mouth. Just like blogs, creating a robust social media presence has many
    advantages for musicians, and usually it’s the easiest way for
    musicians to start negotiating fan relationships and building branded
    platforms online. It’s just it’s best to remain clear about social media
    promotions strategies and address it’s marketing value practically.