
credit: Andrew Stawarz
Guerilla music marketing is a way to promote your music in which you ignore most of the usual way in band became successful in the past and take a more proactive route.
Below are a few of my favourite Guerilla marketing tactics…
- Street gigs – you find a large group of people and then just start playing.
- DJ ambush – you find out where a radio station is based and hide outside waiting for the DJ to come to work. Then you give them a CD to play.
- Stencil art – bands are starting to make stencils of there logos and spray paint it all over the place (The is illegal by the way so you should never do it
Have fun,
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