Selling your music can be weird, it’s like we all know that we want to do it but we are supposed to keep it a secret and never mention it.
So I’m going to set you free…
It’s perfectly fine to sell your music, it’s OK, it does not make you a “sell out” and your fans are not going to hate you.
In fact you need to drop a link to your sales page once in a while so that your fans expect to buy stuff from you. Otherwise they might think your some kind of weird musical charity!
The key is to add so much value in your free content that your fans don’t think it’s weird or eggy when you drop a link to the album.
The idea you are trying to create is “If the free stuff is that good then the album must be amazing!”
The email template below is an example of the kind of email you could send to make your fans aware of your album without sounding like a total car sales man.
*Start of email template*
“Hey Bob,
I want to thank you so much for being my fan and let you know that I really appreciate your support.
The thing is that I’m a little bit scared because when I started out in music I just did it for a bit of fun, but now I keep getting emails from more and more people who want to buy my album.
The reason I’m scared is that I’m not like those big shot spoilt musicians and I don’t have a big record company or design team behind me. So I’m not totally sure what I’m doing with all this web stuff.
To be honest I’m just a normal dude with some music that a couple of thousand people on my mailing list seem to like. But I’m not totally sure why it’s causing such a stir.
Anyway…
I have set up a page which I think will let you download my album so if you are one of the people who has been waiting for this you can visit the link now. [Link to your album]
There are also 30 free t-shirt on my kitchen table that have been printed specialy for the release so if you want one you might need to be fast.
You can listen to the album for 30 days for FREE, and then pay me if you like it.
You can keep it even if you don’t pay me, and give it to a friend or something.
I’m also offering a lifetime “love my music guarantee” so if you ever buy something from me and want your money back (even 10 years later) just ask and I will happily send it. I don’t want to be like all those massive online stores who take your money and run.
The last thing I want to do is be pushy and leave you short of cash, I’ve been trying to dream up a way that is totally risk free for the fans and I think this might be it 
Anyway I hope that’s cool. I look forward to hearing what you think of the new music.
You can get the album here: [Link to your album]
Keep an eye out for my next email when I interview a special mystery guest.
Speak soon.
- Your name”
*End of email template*
See?
You offered your album without being a total idiot and added a few little elements of social proof, scarcity and a cliffhanger at the end.
I know that guarantee offer sounds crazy but to be honest most people will never take you up on the crazy lifetime guarantee, and even if a few people do it makes no difference because your music is a digital download anyway. Test this out and see how it works for you.
Feel free to use this email as a template when you next have something coming out. You will want to make it sound like you but apart from that steal whatever you want 
Hope that helps,
- Chris
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